Accessing Great Older Wines From Great Estates

It’s a little secret of the winemaking business – the makers don’t sell all their wine from their production.  They’ll typically hold back 10-20% of their production for future release.  These sit sleeping quietly in the caves and storage areas of each of the markers sometimes for 20, 30, 50 or even more years!  I’ve seen video (unluckily I wasn’t there) of European winemakers pulling our some wines that were 100 years old and drinking great.

So the question is, be sides buying the winery, how do we access these incredible gems?

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A Simple Way to Find Your Wine Glass at a Table

I have worked with hundreds of CEOs and executives over the years in my career as a coach. We’ve accomplished great things together like building game-changing business models, upending entire markets, and taking companies public.

Yet, in all that time, and among all the suggestions and feedback I have ever handed out, there is one piece of advice that my clients tell me is the best I have ever given. It involves a simple tip to remember which bread plate and water glass is yours when you go out to dinner.

I know: not what you were expecting, right? Well I can’t tell you how surprised I have been by the number of times my clients have come back and told me how useful this piece of advice is.

Now I’ll share it with you.

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